Posted on January 13, 2016
Lots happening right now. In October, I did a research trip for a new book idea that would cover the classic Navajo Nation parks, Monarch Valley and Canyon de Chelly, and several Pueblo reservations in New Mexico. Going in the October/November time frame allowed me to get shots you can’t get at any other time of the year:
But in the middle of that work, I had a conversation with one of the self-pub/epub vendors., ExLibris. Their sales rep caught up to me when I was on my way to Arizona. I’ll get to that later….
Print On Demand & eBook Publishing
Some of these self-pub companies take a fairly aggressive approach. And I have no issue with them for being sales-driven. There are probably a hundred competent publishers in the US self-pub/ebook marketplace now. The biggest publishers are subsidiaries of Amazon and Ingram, the print distribution giant. The rest of the publishers do what they can to survive.
For a narrow-cast writer like me, working with a big-five publisher can be a bad match (and yes, an improbability). So I need these independent publishers. I like the variety of business models they use. Some publishers who’ll do it all for you (except the writing). They do copy edit, layout, cover art — the stuff that gets the book in print, in eBook format, on Amazon, iBooks, Barnes and Nobles ebook site, etc.
And the full serve folks don’t stop there. They will do the press release and distribution. They do marketing, special events. And if you pay them enough, you can get the royal treatment — and never cover your initial costs.
Or you can work with Amazon’s or Ingram’s folks. And they want you to do almost all the heavy lifting. Though they are slowly expanding into the more full-service approach now.
I do have years of background in business marketing and have no trouble calling and emailing media outlets for book PR. But I also want to off-load much of the grunt work to focus on the fun stuff, writing, travel and foto shoots.
So I’ve ended up talking to the more full service folks and leveraging specific services if they offer a good price.
Talking to Antonio
Anyway, Antonio’s company had my number from before my first book was published (eBook only) by Bookbaby.
And Antonio got me talking about my experience with Bookbaby. I didn’t go into all the ways Bookbaby screwed up. Not a pretty story. But I wanted the ExLibris guy to suggest how I could do a print version on my Sacred Southwest book project that would be cheaper than the $50 Bookbaby had wanted for my Utah book — the reason I never did a print on demand version of my book.
Antonio listened to my crankiness and suggested we start by fixing the problem with the first book — since it never got a print edition. “The first book on the Utah National Parks was too long (180 pages) to do on photo-grade paper. But if you had split it into two, maybe 80 pages each, well that’s the sweet spot.”
That got my attention. The writing and photography were already done. Covering the 5 Utah parks in two books gets the price down to $20-$25 each. Two books means double the total possible sales. (I’m still in the hole, kids.) And a glossy photo-paper version is way more likely to get newspaper and Internet exposure.
So I’m stoked to be able to finally get my book out in a print version. The challenge is now I need to do more copy editing and get the content into the correct format.
How the Sausage Gets Made
Now the question comes up, how to get the two Utah photo/guide books ready for a full print treatment. The basic cut and paste thing is what ExLibris and Antonio prefer. They just want to get it out and move on to the next project. And with a basic approach, the obvious choice is Zion and Bryce Canyon National Parks in book one:
Then, Arches, Canyonlands, Capitol Reef (and Moab locations like Fisher Towers) end up in book two. That approach fits geographically, the two in Southern Utah and the three in central-east Utah. Plus that breakdown gives me books about the same length.
Both books will have a pile of iconic locations. And even splitting the content in two, I have tons of details on the best shoot locations, trails, composition, lighting.
The plan is to keep the wording of the Intro section almost the same for both books. That’s mostly general info on landscape photography and the book format. The content for each park is totally different, so that part’s easy. The Lightroom section can be repeated in both but the example used will be appropriate for that specific park.
But I don’t want these new print versions to be just like the old book. Doing a quick cut and paste for book one and two wold be way easier. But I’ve been moving more and more into a more personal blogging style in the last six months (especially with my Sacred Southwest writing) and I want some of that thinking to inform my Utah book edits.
So in the last month, I’ve done a full copy edit on the text of both new books, an adjustment that is making the writing cleaner and more personal. And instead of that “explainy” guidebook style, the writing is getting more descriptive and personal — even in the photo captions.
I’ve also been doing a re-edit on some of the Utah photos. Very minor touches in terms of Lightroom, a few little tweaks that give the shots more of a 3-D feel. And I’m thinking how these shots will need to display in a print book that’s landscape mode.
I should be able to keep both books in the $20 range even with 80-90 pages to the book. And if you’ve got great photos, why not sprinkle in as many as you can. I’ll probably add a few more trail shots as illustrations.
And in the end, these first two books could become my first steps into a new style of blog post. Kinda exciting.